One Size Fits All is an original documentary about Ethiopians and their shoes. Every pair of shoes contains a unique and personal story about those who wear them.

One Size Fits All tells these stories in a series of portraits. The shoe perspective will reveal the characters’ ambitions and problems in daily life in a way that is accessible and easygoing.

It will show that daily life in Ethiopia is not solely determined by the Big Problems (such as AIDS, war, corruption, famine and poverty), but by individual choices. It will shake up the image that we all know too well. Ethiopia: a third world country in desperate need for our help.

This film is made out of frustration about the one sided view in Western Europe and the United States and the easiness in which billions are spend on aid every year. International aid organisations and the media have focused on problems only, for many, many years. This documentary will provide essential information about the lives of Ethiopians in Addis Ababa: it will give them a face.

Every Ethiopian makes his own choices, takes his own chances, solves his own problems and, off course, creates his own success. The series of portraits in One Size Fits All tells the stories of Ethiopians of different backgrounds by their shoes. Both rich and poor, every group will be represented and there are no subjects to be avoided.